Category: strategy

Social Media as a tool

Social Media as a tool

My daughter has just spent a weekend organising a big social event that will be at the heart of her University’s “Rag Week”, along with half a dozen other students. I have to say that I was highly impressed with her commitment, her practical approach, and the amount of attention to detail that has gone into the event. If her customers – the other students who will attend the event – don’t enjoy it, it won’t be for lack of effort by the organising committee.

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Livingston, Scotland